Gaston D-Letelier Joins Seminal Artist Group as Chief Brand Officer
October 2, 2025
Gaston D-Letelier joins Seminal Artist Group as Partner and Chief Brand Officer, bringing decades of experience turning creativity into scalable global business. From NTWRK to Complex, from LA Comic Con to artist collaborations, he has spent his career building systems that convert cultural influence into measurable results.
Culture
“I operate as an invisible hand in culture, transforming creative visions into market successes through collaboration and innovation,” Gaston says.”
At NTWRK, he pioneered U.S. live commerce, creating a category that paved the way for Complex’s acquisition by Universal Music Group. At Complex, he led creator-driven retail initiatives that transformed drops into cultural events. Gaston also scaled LA Comic Con from 40,000 to 129,000 attendees, developed Meltdown Comics into Hollywood’s underground hub, launched Beyond Fest into the nation’s leading genre festival, and generated hundreds of millions in artist-led revenue.
Scale
“Size is nothing. Scale is everything. I build for scale, period,” Gaston says.”
He has produced millions of products across toys, apparel, and collectibles, turning audiences into lasting communities. His work spans global markets, including decades in Japan. At Seminal, he will apply this systems-driven approach to accelerate growth across retail, fashion, cosmetics, food and beverage, manufacturing, and hospitality
Seminal
“Putting money into artists’ pockets and enabling them to scale drives me. Seminal is the one-stop platform that connects brands and visual artists at the speed of culture,” Gaston explains.”
With partners in 20 countries and collaborations with six of the world’s largest retailers, Seminal distributes through over 30,000 stores. Gaston’s role is to expand this ecosystem, turning collaborations and IP into long-term value.
Contact
Gaston Dominguez-Letelier Chief Brand Officer & Partner
LinkedIn: Follow Gaston D-Letelier
Instagram: @gastondletelier
