Seminal Artist Group Launches World’s First International Label and Licensing Agency for Visual Artists


MELBOURNE, AUSTRALIA – March 3, 2025 – Seminal Artist Group (Seminal) today announced the launch of the world’s first international label and licensing agency dedicated to visual artists. Founded to bridge the gap between artists and audiences, Seminal aims to redefine how visual art is experienced and monetized on a global scale.

For decades, musicians have benefited from record labels that amplify their reach and connect them with fans worldwide. Visual artists, however, have often navigated these opportunities alone. Seminal was created to change that, providing a platform that identifies and develops artistic practices, transforming visual art into products and formats that forge deep, emotional connections with fans.

“The most widely understood language in the world”

Ward Williams, Founder and CEO of Seminal Artist Group

“The beauty of art is that it is the most widely understood language in the world,” said Ward Williams, Founder and CEO of Seminal Artist Group. “For the brands we partner with, this means unprecedented access to the world’s most compelling storytellers and their audiences—communities that extend far beyond traditional boundaries.”

“Our goal is to make the artist studio borderless, sharing captivating artist stories with a global audience,” Williams added.

At the heart of Seminal’s vision is a commitment to shaping the future with visionary storytellers who influence culture and communities through distinct visual languages. This mission is symbolized by the company’s new logo—an emblem of evolution, change, and timelessness.

For all licensing enquiries, please contact: 
ian@seminalartistgroup.com
SVP Commercial Partnerships

For artist representation, please contact:
marc@seminalartistgroup.com
Senior Director, Global A&R

About Seminal Artist Group

Seminal is a world first label and licensing agency for visual artists. Seminal identifies and develops visual artists’ practices by helping them transform their artwork into products that have a deep, personal and emotive connection to fans. With offices and partners in over 20+ countries around the world, Seminal fosters commercial opportunities for artists to engage and connect with fans. 

For more information, visit www.seminalartistgroup.com.